A LION WHO HAS FORGOTTEN IT IS A LION

In an age of flickering screens and hollow comforts, a deep and ancient disquiet stirs within us. We feel it in our stiff joints, our clouded minds, our restless spirits. We are the descendants of survivors, of hunters and gatherers whose bodies and minds were forged in the crucible of the wild. Yet we live in a cage of our own making—a zoo of convenience where our primal bodies are starved of their purpose.

OUR GUIDE ON THE PATH

Our guide on this path is Gronk. He is not a myth or a caricature. He is the spirit of our potential, the primal human who lives inside all of us, waiting to be reawakened. He survived the ice age, he hunted the great beasts, and he gathered from the rich bounty of the wild. He knew the laws of the earth because he lived by them. He looks at our modern world and grunts, not in anger, but in profound confusion at our self-imposed weakness.